desouvenirization
2023
souvenirs, showcases
dimensions variable
title
Desouvenirization
year
2023
materials
souvenirs, showcases
dimensions
variable
exhibitions
Balks, columns and self-identification — Zotov Centre, Moscow, Russia, 2023
description
In the project the author reflects on the formation of the image of the city of Ivanovo. The birthplace of the first Soviet, the Textile Region, the City of Brides, Russian Manchester, the Capital of Constructivism, the Third Proletarian Capital — the statuses attributed to the city in various periods have already become historical artifacts to one degree or another. But what do they mean for the author, who was born and raised in Ivanovo?
The work reflects the connection between branding and the problem of identity on the example of studying the everyday life of the city. The artist reveals a discrepancy between stereotypes and reality and refers to the inconspicuous, not to ready-made cliches. The identity of the city seems to be lost among multiple roles.
Can a person’s identification be formed on the elusive or distorted? Should all images be related to reality so as not to give rise to uncertainty or confusion? Or does all this form the very identity?
The work reflects the connection between branding and the problem of identity on the example of studying the everyday life of the city. The artist reveals a discrepancy between stereotypes and reality and refers to the inconspicuous, not to ready-made cliches. The identity of the city seems to be lost among multiple roles.
Can a person’s identification be formed on the elusive or distorted? Should all images be related to reality so as not to give rise to uncertainty or confusion? Or does all this form the very identity?
Exhibition Balks, columns and self-identification. Zotov Centre, Moscow, Russia, 2023
